June 2026

Introduction At its core, marketing is fundamentally about understanding people — what motivates them, what concerns them, and what ultimately drives them to choose one product or service over another. This is why understanding consumer behaviour has become one of the most essential skills for anyone pursuing a career in marketing, regardless of the specific […]

Introduction Over the past decade, product management has grown from a relatively niche role primarily found in technology companies into one of the most sought-after career paths across a wide range of industries. Product managers sit at the intersection of business strategy, technology, and customer needs, making decisions that directly shape what products get built,

Introduction Business ethics has always been a core concern for organisations, but the rise of digital technology has introduced an entirely new layer of complexity to questions that once seemed relatively straightforward. Data collection, artificial intelligence, algorithmic decision-making, and global digital reach have all created ethical dilemmas that previous generations of business leaders never had

Introduction Business negotiation skills are among the most powerful tools a manager can possess. Whether you are closing a partnership deal, managing a vendor contract, resolving a workplace conflict, or pitching for budget approval, negotiation is at the heart of nearly every meaningful business interaction. Yet, despite its importance, negotiation is one of the most

Introduction Corporate Social Responsibility in modern business management has moved well beyond charity and token donations. Today, it is a strategic imperative that shapes how companies operate, compete, and earn trust in the marketplace. For MBA students and future business leaders, understanding CSR is no longer optional — it is essential. Consumers, investors, and regulators

Introduction In today’s fast-changing business landscape, design thinking for managers has emerged as one of the most sought-after competencies in leadership. Companies are no longer just looking for managers who crunch numbers or draft strategies — they want problem-solvers who think creatively, empathise with customers, and build solutions that actually work. MBA students who understand